I ♥ Kirkland Signature

I ♥ Kirkland Signature!

From this month’s Costco Connection:

With Kirkland Signature, Costco can:

  • Develop popular items with wide appeal to expand sales volume
  • Control the quality of the product
  • Drive down prices on national brands
  • Control the packaging
  • Achieve pallet efficiencies.

– Jim Sinegal, Costco CEO

The working rule followed by Costco buyers is that all Kirkland Signature products must be equal to or better than the national brands, and must offer a savings to our members.” – Dick DiCerchi, Costco COO

In the traditional marketplace, brands are build over the years with expensive advertising campaigns built around cornerstone produts. In contrast, the Kirkland Signature brand has grown by this formula: Offer high-quality products at great prices, and let the members decide. – Tim Talevich

Mamma Italia – Mixed Berry Gelato

Kirkland Signature Hawaiian Sweet Roll Did my regular Costco trip yesterday since there were new coupons which started earlier this week. I was sad to find out that they had sold out of their Hawaiian Sweet Rolls (from their bakery). Guess that’s what happens when you go during the last hour of when they’re opened. Those things are so soft and delicious. I usually pick one up whenever I go.

Mamma Italia Mixed Berry Gelato However, not all was lost. I found a different reward instead. Turns out Costco now carries Italian Gelato. I’ve been craving ice cream earlier this week and this was perfect. They only carry one brand/flavor: Mamma Italia – Mixed Berry Gelato. It is a bit more expensive than regular ice cream, costing $8 for 1.9 quart. However, compared to other gelato, this is a great deal!

The even cooler part is that the cute cashier was talking about how awesome it was but said some found it a bit too sweet. I said, that’s even better, I have a sweet tooth. Then it happened again at the receipt checker. He commented that the gelato was very delicious and I definitely was going to enjoy it. I just smiled in return. 🙂

After trying it, I do have to say it was extremely yummy. The gelato was so soft and sweet. 🙂